In the room
Sessions that look like this.
Invite-only · Established 2023
A confidential peer circle for the leaders shaping how organisations use technology to engage, grow, and evolve — across Europe. Not a conference. Not a vendor pitch. A community of practitioners and thought leaders, built on trust, candour, and a shared passion for technology, digital, and transformation.
About
The Martech Breakfast Club is an invite-only peer community for senior leaders who architect, build, and steer experience technology at scale. We exist for one reason: to give practitioners and thought leaders a confidential space to share what's actually working — and what isn't.
We build the agenda together. We share use cases, honest learnings, and strategic thinking across the experience stack. Events have been hosted at Philips, EY, Rabobank, Akzo Nobel, and other member organisations.
Vendor participation is intentionally excluded to preserve the candour that makes these sessions valuable.
Who it's for
Session format
Governed by Chatham House rules. Members are free to use information shared in sessions, but may not attribute it to any specific speaker or their organisation. This is what makes candour possible.
Discussion topics covered
Session in action
Here's a glimpse into one of our recent in-person sessions — the kind of questions we tackle and the depth of conversation in the room.
Is Business Marketing Technology the next evolution of Martech?
How much do reporting lines matter in positioning tech as a driver for growth rather than a cost?
How differently do digital-native companies and long-established corporates adopt and embrace technology — and how do the two even define Martech?
We covered a wide range of topics, with the main themes around the evolution of the Martech function. In the second half, we explored how synthetic personas can reshape marketing and customer research, and the various approaches available to execute — traditional, in-house, vendor, or ideally a blend.
"It's always incredibly valuable to exchange insights with seasoned Martech practitioners and leaders. So much passion and experience in the room."
In the room
What members say
Member quotes coming soon — watch this space.
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The founders
Connected by a shared passion for technology, digital, and transformation — Henk-jan and Michael started this community to create the peer space they always wished existed.
The Martech Breakfast Club exists because the best learning happens between peers — openly, honestly, and without an agenda. That's the community they set out to build.
Request to join
Membership is by invitation and reviewed individually. The easiest way to start a conversation is to reach out directly on LinkedIn — we keep things personal and respond to everyone who seems like a fit.
We review every connection request personally and will follow up if there's a potential fit.